How to Target Properly on Ugro
Being able to target effectively is integral to your Ugro success – after all, we can only follow the information that you give us.
However, before we begin, it’s important to review why you should want more followers in the first place.
Why do I Want more Followers?
Even on the most fundamental level, boosting your following is going to get you more business.
When you’re trying to get new clients, humans innately have a decision-making process that, in marketing, we call “social proof“. Essentially – the more people who like something, the better it must be.
For example, if you’re shown two musicians on Facebook – one has 200k followers, the other 73 -instinctively you think “oh 200,000 people follow this singer, they must be really good!” – and conversely, “Oh, only 73 people follow them.. they musn’t be that good, right?” irrespective of how good the singer actually is. Now, imagine someone recommended two businesses to you – one has 53 followers on Instagram, and one has 15,987 followers. Which one would you contact first?
With your business, all your Instagram is trying to do is grow a big following based on the goods or services you provide, full of people who genuinely love and are excited by your content. Every follower doesn’t even need to buy your services. They just need to be aware of how good you are – so when a friend asks they “hey, I need xyz”, the friend thinks of you! The idea being the person in need can then go “oh they sound interesting, let’s check them out… oh man, they has 50k followers – and they’re clearly good based on their posts! Let’s give them a call.”
The same for when a prospective client calls you, you can tell them to go check out your Instagram to see your work (and when they see how many people follow you – you must be good, right?!)
Who are your ideal followers?
Secondly, it’s important to remember that your ideal “follower” may be a slightly bigger subset of the population than your ideal “client” – e.g. Your followers may be from all over the world (just because someone is in Hong Kong or America for example, doesn’t mean they wouldn’t like your content), and your clients may just be from the surrounding area of Melbourne.
So really, your followers are anyone who is going to enjoy your content.
Also remember, don’t be picky! We can’t choose who likes our products/content and who doesn’t! We get a lot of inquiries saying things like “I only want followers from Sydney” – this demonstrates a fundamental misunderstanding of how Instagram, and indeed social media, operates. Just cause someone is from Boston or Texas, doesn’t mean they won’t enjoy seeing your interior designs, or the awesome workouts you show. And they might become your biggest fans! Spreading good word of mouth to everyone they meet (this is where it becomes a good idea to have a product you can sell online), commenting and tagging friends in all your pictures, boosting engagement and ultimately help drive more local business oportunities to you.
How to Target
During sign up, you are asked a variety of questions – we will run you how to best approach filling them out.
In this question, we are asking for Instagram accounts you believe your potential followers to currently be following.
Remember – we generate a profile of your ideal follower using this information, therefore it pays to be specific.
Let’s pretend you are a boutique jewelry brand based in Melbourne. Now if you enter in accounts such as Myer and David Jones – sure, your potential followers may be in there… however, Myer has 293k followers, and most of those are not going to be interested in jewelry – only a very small percentage will be your ideal followers (interested in jewelry).
This means when our system generates a profile of your ideal follower, the profile will greatly diluted due to all the unnecessary information that has been included. For instance, your ideal follower might be females between 15 -35, who are interested in fine fashion. What we have received, however, is men and women from 40-60 who are interested in clothing, from all over Australia (the average Myer follower).
Instead, let’s compare this to if the designer had entered in other boutique jewelry brands in the area: gmssilver & nicolefendel.
Now we’re seeing the average follower is female, between 13 and 25, who lives in Armadale.
Of course there’s a lot more to to our system than that, but the key point is you need to “niche down” and try be as specific as possible. Also remember – the more accounts the better!
How do I find Accounts for Targeting
If you’re stuck finding accounts, we have a few tips to help you.
The first is to go to one of the accounts you have already
As seen above, go to the account and look for the little blue arrow next to the ‘follow’ button.
Click on this, and then click on ‘See More’.
Instagram will now provide you a list of users who are similar to the one you have selected.
Another technique is to search the hashtags.
Start by clicking the ‘magnifying glass’ icon, second from the left on the bottom bar, then tap the top search bar.
Click the ‘tags’ tab along the top, and begin by searching your niche or words related to it.
You will see a bunch of possible options appear, organised via popularity.
Choose one of these or complete your search and click go.
You will be presented with a list of photos matching your search – browse through these photos and the accounts that posted them to see if they are a good fit.
Additionally, along the top, you will see a line of suggested hashtags which you can click on and browse the results of too.